Chris Bernardo, President of Commercial District Services, provided a tour of the district recently for representatives of Invest Newark, highlighting the new trees along the route.

The first phase of the Bloomfield Avenue/Lower Broadway Alliance’s street tree replenishment project was started on November 5 and completed on December 12. The project was spearheaded by State Senate Majority Leader M. Teresa Ruiz in partnership with the office of the Essex County Executive and the Bloomfield Avenue/Lower Broadway Alliance. The project centers around increasing Newark’s tree canopy and furthering the city’s commitment to stormwater management and greater investment in green infrastructure within the bustling district and the greater North Ward area.

For its part, the County has donated 40 new trees; Installations are being performed by the Business Improvement District. Phase 1 included the installation of 26 new trees, with 14 more installs anticipated for the spring of 2024.

The BID, which is funded by assessments on the properties within the district’s boundaries, will also be responsible for maintaining the newly planted trees. PJ Calello, President of the BID, said, “We’ve budgeted for a number of beautification activities in the district, including the seasonal planting and maintenance of nearly 100 streetscape planters and hanging baskets, in addition to the new streetscape trees.”

Beyond the effort to plant more trees, North Ward Councilman Anibal Ramos Jr., who has been a major champion of BIDs throughout the City, highlighted recent developments by saying, “The BID is getting ready to make a significant investment in the renovation of Sal Bontempo Plaza, which will include major sustainability elements,” adding, “All of these physical and environmental improvements are made possible by the great public/private partnerships we have in the North Ward and throughout the City.”







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