The best district marketing message begins when the district looks great.
As the saying goes, people may forget what you say, but they will always remember how you made them feel—this is why outdoor services like street sweeping, sanitation and ambassador services are a crucial first step in a district’s overall messaging and branding.
Ironbound Business Improvement District, Inc. (IBID)
The Ironbound Business Improvement District, Inc. (IBID) oversees the marketing and operations for one of northern New Jersey’s premier dining and entertainment destinations, just blocks away from the Prudential Center, home of the New Jersey Devils and the New Jersey Performing Arts Center. For more than a decade CDS has provided outdoor street sweeping, sanitation, and code management services.
CDS has established new partnerships with the City of Newark for addressing illegal dumping and prohibited trash handling practices, regularly partners with the City of Newark to treat graffiti and property maintenance issues within and around the edge of the district, and coordinates closely with the Newark Police Department and the Department of Health and Human Services to treat quality-of-life issues, assist individuals experiencing homelessness and chemical addiction, and to address crimes against property and trespassing.
Hoboken Business Alliance (HBA)
Formed in 2019, a key component to the mission of the Hoboken Business Alliance (HBA) is to create a clean, safe and beautiful environment for customers and residents to enjoy their dining and shopping experience.
To help achieve this mission, HBA and CDS developed a four point plan:
- In partnership with Hoboken’s Department of Public Works, CDS extended supplemental trash pick-up for businesses, ensuring that sidewalks and streets are clean for Hoboken’s outdoor dining customers.
- CDS implemented an aggressive graffiti removal program bringing a fresh, clean look to many of the district’s public amenities.
- CDS developed a new standard of care for the district’s tree wells and planting beds
- CDS provides an on-call pressure washing and flood debris mitigation program to assist the City of Hoboken during times of heavy rain.